MRC SEO Consutling based in Calgary Alberta are SEO Experts and can provide
top SEO for all businesses in Alberta and Canada We know Internet Marketing and digital marketing These are the top ways to find the best
Internet marketing methods. Every individual who used these routes eventually found the right method to their success. Finding the right marketing method can make a business climb from a thousand dollar business to a million dollar business in the blink of an eye. The most helpful approach would be to try each route and even add some creativity to each route, and this will help with the end result of finding the right marketing way. Never give up and do not quit the search.
6 Best Practices for Modern SEO
Modern SEO
is a new definition of great user experience. Today, you no longer optimize
your web pages for search engines but for users who will land your pages. Old
practices aren’t much useful these days but new method generating amazing
experience for visitors is what has gained more popularity among SEO practices
than traditional ones.
With the
passage of time, SEO also changes as per market demand. Every time Google comes
up with new rules to improve the SERP, small business owners, digital marketers
and bloggers have to stay in synch with these latest changes. Following is the
list of 6 Best Practices for Modern SEO:-
1.
Responsive Web Design: The search engine giant, Google has added a mobile-friendliness factor
to improve your ranking in their algorithms. Since numerous users are online
using mobile devices, so it is somehow important to have mobile-compatible
websites. A responsive web design is certainly the demand of this era. If you
go with the latest updates, you’ll win the world else will be left behind.
2.
Local SEO Optimization: Since a couple of months, users these days started
searching ‘Near Me’ more than ever. People began finding products, restaurants,
shops, bars, chemist, hospitals, and more places near them to go. It definitely
increases the conversion rates about the business that is near the user.
Thus, focusing on local SEO optimization will give you a good outcome.
For your business, add your contact details, opening and closing hours,
direction to your company/shop and website link. Also, add reviews to your business.
3. Structured Data:
The three big of search industry (Google, Yahoo, and Bing) have developed
schema.org as a set of site standard that makes it easy for them to understand
what a website is all about and what data is available on that. Also what to
index on the search engines for a particular site.
A schema is a perfect way to describe the content available on any
website in a more structured way. It's a techy job since it involves adding
some piece of coding in HTML format to a web page and make overall result
readable to search portals.
By using rich snippets, you have great chances to increase your ranking
on SERP. It helps increase click-through rates; offers better marketing opportunity
and let you enjoy more qualified leads etc.
Google utilizes schemas for its knowledge graph, AdWords
extensions/shopping campaign and rich snippets in search result pages.
In a modern
SEO strategy, you to execute all the available schemas appropriate for the
specific website for more revelation to search engines. Create your own website
review, test the HTML code, then run your pages with the Google testing tool.
4. Think of People, not Robots - Good SEO Tools: Doing all things alone is difficult
to take some help from good SEO tools. Just like search portals, we as a
digital marketer or SEO have a lot of data to analyze. We need some great tools
to check the web traffic levels, ranking position, social media results,
incoming links and a bunch of other metrics that crucially plays a significant
role in our SEO strategy.
Managing a single and small website is easy but taking care of more than
2 websites is a big job where you need some tools to monitor the website,
especially in absence of manual monitoring.
The industry has brought new SEO tools that are used for websites.
Following is a list of free SEO tools:
·
Google
Search Console (previously known as Google Webmaster Tools).
·
Bing
Webmaster tools
·
Google
Analytics
·
Google
Keyword Research Tool
·
Feedly
Some Paid
SEO tools:
·
SEM
RUSH - a great to get competition analysis, keyword research & rankings,
PPC management, Page ranking, social media tracking and many more. It’s a useful
tool to manage your website daily.
·
Long
Tail Pro- While searching about the keywords manually, free tools like Google
keyword, Google trends, search engine Google and Bing suggestions works great
but to save the time utilize Long Tail Pro and get everything under one
shelter.
In the end, you find various things that a Modern SEO professional do on
regular basis.
5.
Modern Link Building: In the past, SEO was mainly associated with link building. But we all
are aware of the fact that modern SEO isn't just about getting links but it's
much more than that. However, links are still an important part of Google
ranking algorithm and are still required for high rankings.
So, what has changed?
Many things, first of all, let’s talk about link building that is being
replaced with relationship building gradually. You no longer get connected with
other websites in order to have a link pointing your site but today you keep
associated with others to establish a business relationship with them.
If any content written on your website helps their readers, then they’ll
be happy to link to you and get mutual benefits. This is how you get a vote of
trust. It's an idea of natural link building and
notes down one thing anything else that goes
beyond these limits can get you into serious trouble.
For people who believe it's a waste of time to beg for links then they
better build their reputation using social media and their website' content.
Make sure to add some websites to your strategy that gives you the
benefit of guest posting. It's really not that difficult, you need to prepare
the ground before being accepted to contribute to giant websites. All you to
need to do:
·
Have
own website or blog with high-quality content and quantity.
·
Publish
your content on some popular platforms like –Medum.com, inbound.org, and
LinkedIn. You can utilize the content as your examples of published work.
·
Have
a presence on social networking sites like Facebook, Google Plus, Linkedin, and
Twitter, etc.
In addition to the above, never accept links
that are easy to get as they have a negative value that can damage your
rankings. Accept difficult to get links because it would have a positive effect
on your rankings.
6.
User-Generated Content:
Allow your visitors to comment and ask a query on your web page, social
networking profiles. Also, put customer reviews on your website. It’s important
to know how your users fell about your products, services or facility to
determine the potential customer base. Improving user experience will
definitely lead you to score best in the top list.
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